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Posted on February 2, 2012.

_Elin Tortorice Takes Second

LaMar rider Elin Tortorice just snagged a sweet second place at the Mammoth Burton Pro-test. Make sure to head over to her blog and tell her congrats.

Posted on January 30, 2012.

_Interview with Jon-Michael McFarland

After 18 months of recovering from brain cancer, LaMar team rider Jon McFarland is back and ready to strap into life. We’re stoked he’s back and cancer free. LaMar brand manager Marc Vitelli recently had the opportunity to catch up with him.

MV – Hey Jon, happy new year!
JM – Thanks, same to you.

MV – Let’s jump in and talk about what you have recently gone through, as I know it hasn’t been an easy experience. What type of cancer did you have?
JM – I had “B” Cell Lymphoma in the Central Nervous System, in my brain. I have already done 5 months of chemo and 1 month of GAMA radiation to the brain. You can call me the Incredible Hulk cause that’s what Bruce Banner got before he became the Hulk.

MV – Thankfully you’re now free of this, feeling good and ready to get your shred on again?
JM – So ready. I have a great new mentor in my life now and he’s no other than Mr. Marc Frank Montoya. He has taught me a lot over the past year. Just to get out, shred and have good friends to ride with is all I care about.

MV – That’s awesome. How’d you get into snowboarding?
JM – Honestly, I watched “The Resistance”. I had gone riding one time before but I hated it! Then I watched Jeremy & JP kill it in “The Resistance” and I also watched JP Tomich, The late SGT, Goodale, my boy Bennee, and MFM in “Livin’ Proof”. Those two shred movies inspired me… to ride and I did just that. I graduated High School early and that’s when I met Stevie Bell. We rode every day at Brighton. So proud of him.

MV – You still working on the full sleeve?
JM – Oh yea, I’ve got a lot of work done on it, about 50 hours deep. At least another 20 are needed.

MV – Damn, that’s some serious time in the chair. What’s the theme?
JM – It seems like a lot of people nowadays are getting tats but most people don’t get serious pieces unless they mean something. Mine have no color, all black and gray and they honor particular people in my life and the fight of life. If you want a more in depth meaning, find me and ask me.

MV
– Right on Jon, the ink’s going to be sick when it’s done. Any folks you’d like to thank?
JM – Mom, Dad, Gma, brother Cweez, Homies: Dpriest, FlashGordon, FOREMAN, Tika. The Firm: Stevie Bell, MFM, K-mart. Skullcandy: the Andrus family, the Alden family. The LaMar family, so so many others to mention. Also, my main man Mr. Jason Kimball, my mentor and my friend. Its crazy but when you’re hurt WOMEN that you wouldn’t think would be interested in you become interested.

Keep up with Jon on twitter, @JMMLIFE or on his website.

Check the pics of Jon’s ink: the McFarland family badge, the permanent family badge, new music notes and the work in progress.



Check the video of Jon’s piece, which shows more detail.

Posted on January 25, 2012.

_Jackson Hole Snowboarder Magazine


Adam Dowell was just featured in Jackson Hole Snowboarder Magazine with this wicked shot. Besides being a badass, Dowell’s always making sure to get a good LaMar base shot in. Way to be, dude.

Posted on January 19, 2012.

_The Brothers Spedale

I RIDE PARK CITY: Episode 3 from I RIDE PARK CITY on Vimeo.

Here’s a sweet little edit from our two favorite brothers out in Park City, Mac and Sam Spedale. Glad to see those two are doin’ work out in Utah.

Posted on January 17, 2012.

_What’s Up, Matty?



What has LaMar rider Matty Kirchgasler been up to? Well, he got a first hand look at our new boards for next season. See that one at the top? That bad boy is the 2012/2013 Cranium. You’re welcome.

He also recently hit the Gatorade Freeflow up at Vail, where he took 2nd. Make sure to hit him up on twitter, and tell him congrats.

Posted on January 12, 2012.

_Jake Black Cameos

Adventures in Transitions II: Episode I from banks gilberti on Vimeo.

That’s Fine from Voleurz on Vimeo.

Jake Black has been popping up left and right in snowboard edits this season. Here’s two that we recently received. The top one is Adventures in Transitions II: Epidsode I. The second video is from Voleurz, which as some pretty rad winter threads.

Posted on January 11, 2012.

_Jake Black Guest Writes for Snowboard Colorado

When LaMar rider Jake Black isn’t busy carving up Colorado resorts, he apparently is writing articles for Snowboard Colorado Magazine. So now, he’s officially better at two things than most people. Glad you’re on our side, buddy.

Posted on January 9, 2012.

_Welcome back Jon McFarland

The Firm presents “Welcome Back” from The Firm on Vimeo.

After an 18 month recovery from brain cancer, LaMar rider Jon McFarland finally got back on the slopes with his buddies. Check out this edit they put together and make sure to keep up with Jon on twitter.

Posted on January 5, 2012.

_A Sneak Peek with Jake Black

There’s three creepy eyes looking at you in this image. Two are from LaMar rider Jake Black, and the other one…is…wait. Yep, you guessed it. The third eye is from the 2012/2013 Volt, which was designed by Denver based firm, Change The Thought.

Be careful though, it’s always watching. And it just informed us that you should probably delete your browsing history.

Posted on January 3, 2012.

_Jake Black in Frequency

LaMar rider Jake Black was just featured in Frequency Magazine with a sick two page spread.

Posted on December 19, 2011.

_Mac Spedale at Park City

Check out this gnarly pic of Mac Spedale shredding Park City. Big thanks to Mac and his photographer for sending this in.