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_History


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LaMar’s roots are deep in the world of snowboarding…

The brand was conceived in 1989 in founder Bert LaMar’s garage. Bert was a skater who dropped into the scene in the early 70’s dominating skate contests against now legends of the industry. Snowboarding legend Tom Sims noticed the young ripper and offered him a spot on his team. The youngest shredder to ever have a signature board, Bert went on to win three straight World Cup Events and the overall World Cup Halfpipe title.

Bert forever changed the snowboarding industry; his vision of elevated product and aggressive advertising created controversial hype and LaMar quickly became the most dominating brand on the hill. Over the years, LaMar has backed a solid list of pro riders including; Mike Ranquet, Kevin Jones, Jimmy Halopoff, Wes Makepeace, Megan Pischke and Tricia Byrnes among others.

LaMar has been terrorizing the snowboarding industry for over 20 years and we aren’t going anywhere.

And the abuse continues…